Cities Journal

Ski City: Salt Lake City


Salt Lake City proclaims itself as the only place in the country with a unique offer of four world-class winter resorts featuring 500 inches of “the Greatest Snow on Earth” only minutes away from hundreds of hotels, restaurants, bars and many entertainment options.

The Visit Salt Lake organization, along with Salt Lake County Mayor Ben McAdams, representatives from the four Cottonwood resorts and local officials, have unveiled a new campaign with the tagline “Once you’ve stayed in Ski City, you’ll never stay in a ski town.”

The new program encourages people to discover where Ski City USA is and explore the benefits of planning a trip to Salt Lake, including skiing at the city’s four resorts: Alta, Brighton, Snowbird and Solitude. They have a mix of print and digital campaigns leading people to an interactive website,

McAdams praises their efforts.

“Ski City USA is a fantastic alternative to the traditional ski or snowboard experience where visitors are restricted by the limited offerings of a small resort town. Whether you live in Salt Lake or thousands of miles away, you can become a virtual resident of Ski City USA through social portals – joining a community united in being ‘locals’ of Ski City USA.”

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